b) Website Transactions. Tire Sniffer also collects and stores any information you enter on our Website and/or you provide to us in offline contacts with us. All Website users are categorized as one of two types of user: 1) “Consumer” – those users who use the Website in an effort to purchase tires and other related automotive parts and supplies from third party retailers; and 2) “Retailer” – those users who are automotive retailers and have registered and paid for Tire Sniffer’s tire and related automotive retail marketing service (the “Service”). We will collect specific information from you depending on whether you are a Consumer or a Retailer.
- Retailer Information. Tire Sniffer collects and stores information provided from Retailers when they register to, apply and/or use the Website and Company’s Services. Information that we collect and store may include the Retailer's: name, mailing address, phone number, e-mail address, website URL, tire brands and other products offered by Retailer, payment options, and credit card details.
2. Personal Information That May Be Collected
a) Identifying Information. In order to sign up for the Services, Tire Sniffer will request a user to provide certain personal identifying information, which may include: company name, postal address, e-mail address, screen name, password, daytime telephone number, facsimile number, tire and other product brands available, method of payment, and, if applicable, credit card information. Tire Sniffer may also request additional information necessary to establish and maintain user's account.
b) Service Quality Monitoring. Some Website transactions may require a user to contact us or Tire Sniffer to contact user through email or by telephone. Tire Sniffer will not contact you without your prior consent, except to confirm an order placed online and/or to inform a user of the status of such order. You should be aware that it is Tire Sniffer's practice to monitor, and in some cases record such calls for staff training or quality assurance purposes.
c) Information from Children. Tire Sniffer does not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to register for the Services. We also do not knowingly use any personally identifying information collected from children under the age of 13 for marketing or promotional purposes, and do not disclose such information to any third party for any purpose whatsoever. If you are under 13, please do not attempt to register for the Services or send any information about yourself to us, including your name, address, telephone number, or email address. No one under age 13 may provide any Personal Information to us or on the Services. In the event that we learn that we have collected Personal Information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age 13, please contact us at through Tire Sniffer’s “Contact Us” page at [https://www.tiresniffer.com/page/index/id/Contact] or via e-mail at [email@example.com].
d) Lost or Stolen Information. If a user's credit card and/or password is lost or stolen, the user should promptly notify Tire Sniffer in order to enable us to cancel the lost or stolen information and to update its records with the new credit card information and/or changed password. You may notify us through Tire Sniffer’s “Contact Us” page at [https://www.tiresniffer.com/page/index/id/Contact] or via e-mail at [firstname.lastname@example.org].
e) Reviews and Comments. If user posts reviews or comments on tiresniffer.com, user should be aware that the information disclosed and shared will be broadly available to other persons, both inside of and/or outside Tire Sniffer, who have access to that review. Also, participant's expressed opinion is his or her own and should not be considered as reflecting the opinion of Tire Sniffer.
f) Links to Other Websites. The Tire Sniffer Website may contain links to other websites. Tire Sniffer is not responsible for the privacy practices or the content of those other websites.
3. Uses Made of the Information
a) Limited Uses Identified. Without user's prior consent, Tire Sniffer will not use your Personal Information for any purpose other than that for which it is submitted. Tire Sniffer uses Personal Information to reply to inquiries, handle complaints, provide operational notices and in program record-keeping. Tire Sniffer also processes billing and business requests related to Tire Sniffer Website participation.
b) Marketing Uses. The information you provide to the Tire Sniffer Website may also be collected, used, analyzed and/or processed by Tire Sniffer, or selected third parties on Tire Sniffer's behalf, for marketing and other business purposes. You may opt out and prevent Tire Sniffer from using your personal identifying information in this way by changing your preferences as described below in Section 8.
c) Stored Information Uses. Tire Sniffer stores and retains the information provided by users OR the information entered on the Tire Sniffer Website. This information is used to compile a user's purchase history in order to enable Tire Sniffer to recommend products, services, or special offers that would be of interest to a user. You may opt out and prevent Tire Sniffer from recommending products, services, or special offers to you by changing your preferences as described below in Section 8.
d) Online Advertising. Some companies that help Tire Sniffer deliver interactive on-line advertising, such as banner ads, may collect and use information about Tire Sniffer's users to help Tire Sniffer better understand the types of advertising or promotions that are most appealing to Tire Sniffer's users. After it is collected the information is aggregated so it is not identifiable to a specific individual.
4. Disclosure of the Information
a) Mergers and Acquisitions. Circumstances may arise where for business reasons, Tire Sniffer decides to sell, buy, merge or otherwise reorganize its businesses in the United States or some other country. Such a transaction may involve the disclosure of personal identifying information to prospective or actual purchasers, and/or receiving such information from sellers. It is Tire Sniffer's practice to seek appropriate protection for information in these types of transactions. You will also be notified via email and/or by a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information
b) Agents. Tire Sniffer employs or engages other companies and individuals to perform business functions on behalf of Tire Sniffer. These persons are provided with personal identifying information required to perform their functions, but are prohibited by contract from using the information for other purposes. These persons engage in a variety of functions which include, but are not limited to, fulfilling registration requests, removing repetitive information from user lists, analyzing data, hosting our Website, providing marketing assistance, processing credit card payments and providing user services.
c) Affiliated Businesses. Tire Sniffer works closely with affiliated businesses operating website stores, providing services or selling products on each other's Websites. These businesses identify themselves to users. User information related to a transaction with an affiliated business is shared with that affiliated business.
d) Marketing Analysis by Third Parties. Tire Sniffer reserves the right to disclose to third parties Personal Information about users for marketing analysis; however, any information disclosed will be in the form of aggregate data that does not describe or identify an individual user.
e) Protection of Company and Others. We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or court order; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Company, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
5. Use of Computer Tracking Technologies
a) No Tracking of Personal Information. Tire Sniffer's Website(s) are not set up to track, collect or distribute Personal Information not entered by visitors. Through website access logs, Tire Sniffer may does collect, your IP Address, clickstream data, and HTTP protocol elements, which generate certain kinds of non-identifying site usage data, such as the number of hits and visits to our sites. This information is used for internal purposes by technical support staff for research and development, user analysis and business decision making, all of which provides better services to the public. The statistics garnered, which contain no Personal Information and cannot be used to gather such information, may also be provided to third parties.
c) Use of Web Beacon Technologies. Tire Sniffer may also use Web beacon or other technologies to better tailor its Website(s) to provide better user service. If the visitor accesses pages of the Website where these technologies are in use, a non-identifiable notice of that visit is generated which may be processed by Tire Sniffer or third parties. Web beacons usually work in conjunction with cookies. If you do not want cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies; however, Web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.
e) Collection of Non-Identifiable Information. Tire Sniffer may collect non-identifiable information from user visits to the Tire Sniffer Website(s) in order to provide better user service. Examples of such collecting include: traffic analysis, such as tracking of the domains from which users visit, or tracking numbers of visitors; measuring visitor activity on Tire Sniffer Website(s); Website and system administration; user analysis; and business decision making. Such information is sometimes known as "clickstream data" For example, this aggregate data tells us how often users use parts of the Website, so that we can make the Website appealing to as many users as possible. We may also provide this aggregate information to our partners; our partners may use such information to understand how often and in what ways people use our Website, so that they, too, can provide you with an optimal experience. We never disclose aggregate information to a partner in a manner that would identify you personally.
f) Collection of Personal Information. Tire Sniffer collects personal identifying information from users during a transaction. Tire Sniffer may extract some personally identifying information about that transaction in a non-identifiable format and combine it with other non-identifiable information, such as clickstream data. This information is used and analyzed only at an aggregate level (not at an individual level) to help Tire Sniffer understand trends and patterns.
6. Information Security
a) Username and Password. If you are a registered user with a password, your account is protected by a password for your privacy and security. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account.
b) Commitment to Online Security. Tire Sniffer employs physical, electronic, and managerial procedures to safeguard the security and integrity of Personal Information. Billing and payment data is encrypted whenever transmitted or received online. Personal information is accessible only by staff designated to handle online requests or complaints. All Tire Sniffer agents and contractors with access to Personal Information on the Tire Sniffer website(s) are also bound to adhere to Tire Sniffer security standards.
c) No Liability for Acts of Third Parties. Tire Sniffer will exercise all reasonable efforts to safeguard the confidentiality of user Personal Information. However, failures of industry standard security technology including; hardware and software, unauthorized entry or use, human error and other factors, may compromise the security of user information at any time. Transmission of information via the Internet can never be completely secure, and all such transmission is at your risk.
b) Opt-Out Right. User and/or prospective user has the right at any time to cease permitting Personal Information to be collected, used or disclosed by Tire Sniffer and/or by any third parties with whom Tire Sniffer has shared and/or transferred such Personal Information. Right of cancellation may be exercised by contacting Tire Sniffer through the “Contact Us” page at [https://www.tiresniffer.com/page/index/id/Contact] or via e-mail at [email@example.com]. After processing the cancellation, Tire Sniffer will delete user or prospective user's Personal Information from its database. Please keep in mind that some Personal Information may be needed to register with us or to use our Services.
8. Access Rights to Data
a) Account Settings. Through your account settings, you may access, and, in some cases, edit or delete the following information you have provided to us:
- user name;
- email address;
- city & state;
- favorite tire brand/tire model & tire shop;
- number of vehicles owned;
- user uploaded images
- telephone/fax number;
- physical address;
- brands of products and tires offered;
- payment options; and
- user preferences.
The information you can view, update, and delete may change as the Website changes.
b) Accuracy of Personal Information. Please update your Personal Information through your user account settings as mentioned above to ensure the Personal Information Tire Sniffer has on file for you is accurate. If you have any questions about viewing or updating information we have on file about you, please contact us through Tire Sniffer’s “Contact Us” page at [https://www.tiresniffer.com/page/index/id/Contact] or via e-mail at [firstname.lastname@example.org]. We will respond to your request to access personal information on file with us within 14 days.
c) Information Maintained by Tire Sniffer. Upon user's request, Tire Sniffer will provide a reasonable description of user's personally identifiable information that Tire Sniffer maintains in its database. Tire Sniffer can be contacted through the “Contact Us” page at [https://www.tiresniffer.com/page/index/id/Contact] or via e-mail at [email@example.com]
P.O Box 1203
Carlsbad, CA 92018
Effective Date: November 1, 2014