Went with a reputable tire for my wife's Impala. We usually go with a Michelin for her cars but, in a conversation with the tire sales person, we talked about getting into something different and the P7 was suggested. I wanted a high end tire to go into other than the Michelin Premier A/S we had on there before, which was a great tire. So, here we are, we love the P7 and it's actually quitter despite it's deep grooves and channels. Pretty impressed at the quality and performance of the tire - which is better and about 10-15 bucks cheaper than the Premier. Happy with the switch. Change CAN be good!